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「賽馬會樂齡同行計劃」
The "JC JoyAge" is dedicated to addressing the social issue of late-life depression and enhancing public awareness of elderly mental health. Start PR rebranded the project for the Sham Shui Po district, designing a visual system and three mascots — centered around senior mental wellness.
Client: Psychiatric Rehabilitation Association, The Neighbourhood Advice-Action Council, Caritas Hong Kong
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