Tyson Yoshi threw a big shot before his wedding, announcing that he would be offering free coffee at the "BE 啡 CAFÉ" in the Tsim Sha Tsui for three consecutive days starting from April 13, 2025. Tyson Yoshi also publicly displayed his private collection of the 1994 vintage Toyota MR2 sports car for the first time, inviting coffee lovers in the city to post their reviews of the coffee on the car while enjoying it. In addition, Tyson also specially announced the brand of the coffee which is 7-eleven.

Our PR & Marketing Expertise
As the operation team and PR partner, we delivered:
✔ Pop-Up Operations – Managed free coffee service with 7-Eleven product integration
✔ Media Event Arrangement – Orchestrated press coverage of the dual reveal (coffee + car)