“Cre8 by AIA” competition (“Cre8”) was therefore launched to empower promising and young creators in pursuit of their purposeful careers. The programme was designed to provide comprehensive support and to jumpstart their aspirations into co-creations, including

HK$2.5 million Cre8 Kickstart Fund
Exclusive star mentorship
Publicity opportunities to feature their creative ideas

To promote Cre8 as well as the winners, we have arranged a series of media exposure, including a behind-the-scenes interview, press conference to launch the program, award ceremony, business media briefing and feature interviews. In total, we have generated more than 150 media coverages with our approach.