From October 2024 to August 2025, the "Sleep Well Masterclass" mobile game booth toured Hong Kong districts, transforming mental health education into an engaging, interactive experience. This innovative initiative:

- Gamified sleep hygiene education through tactile learning stations
- Distributed 10,000+ wellness-themed souvenirs as participation rewards
- Supported the government's "Shall We Talk" mental health promotion framework

Our PR & Marketing Expertise
As community activation specialists, we delivered:
✔ District-by-District Logistics – Coordinated pop-up locations
✔ Game Design Consultation – Balanced educational content with entertainment value
✔ Souvenir Strategy – Created practical items (eye masks, sleep journals) to extend campaign messaging